Erin Cochrane

Erin joins the Foundation of Guelph General Hospital as the Director of Community Engagement. With over a decade of experience in strategic communications and brand storytelling, Erin has led award-winning campaigns for some of Canada’s most recognized organizations.

She joins us most recent from Edelman Public Relations, where she championed integrated marketing campaigns for clients across sectors, as well as led the earned media team of 30+ specialists nationwide. There, Erin honed her leadership skills, led major events and brand activations, and managed performance against KPIs. She brings a data-driven approach to her work, leveraging analytics to optimize for continuous improvement. Simply put, Erin is driven by figuring out how to strategically reach the right audience with messaging that will move them.

Having recently put down roots just outside of Guelph, Erin is eager to connect with our community and contribute to the future of healthcare in our region.

In her own words, “At a time when we have never been more divided, the power of community is critical. We’re unified by each having an experience with the hospital — from the joyful arrival of a new baby to the vulnerable moments of sickness. Having the community rally behind the impactful work of Guelph General does every day makes me incredibly grateful.”